Understanding Our Relationship with You
Welcome to Behind The Brand®. We are excited to assist you in building and growing your business. Before we embark on this journey together, we invite you to review our Terms of Service. These terms govern the use of our website and services.
- Acceptance of Terms
By accessing or using the Behind The Brand® website and services, you agree to be bound by these Terms of Service in full. If you disagree with any part, please do not use our site or services. - Our Services
Behind The Brand® provides digital marketing and branding services, including but not limited to:- Digital Marketing Strategy & Implementation
- Branding & Development
- Online Presence Management
- Research & Analysis
- Digital and Physical Media & Content Creation (photo, video, copy)
- Social Media Management
- Pay-Per-Click & Social Media Advertising
- 1:1 Workshops & Consultations
- Online Reputation Management
- Digital Investigations
- Products (Books, Leaflets, Posters, Banners, Stickers, Wraps, etc.)
- Service Access & Use
We grant you a limited, non-exclusive, non-transferable right to access and use our services for yourself or your business. You agree not to reverse-engineer, reproduce, distribute, or create derivative works from any of our deliverables without our prior written consent. - Your Responsibilities
You are responsible for all activity that occurs through your use of our website and service(s), whether you’re logged in or not, and whether the service(s) are delivered in person or remotely. You agree to:- Comply with the law. Do not engage in any unlawful conduct when using our site or services.
- Provide accurate info. Supply all information and materials we request timely and truthful manner, so that we can price and deliver the service(s) accordingly.
- Follow applicable rules. Abide by all local, national, international and industry-specific laws and regulations.
- Hold necessary rights. Ensure you have, and can grant us, all licenses or permissions needed for any third-party content you supply.
- Accept full responsibility. Be fully liable for any third-party content you provide for digital marketing or content-production purposes, and for any services we render based on your requests and specifications.
- Intellectual Property
5.1 Ownership. All original content, designs, graphics, code, and marketing materials created by Behind The Brand® remain our intellectual property until full payment is received. Upon full payment, we grant you a perpetual, worldwide, royalty-free license to use the deliverables for the agreed purpose.
5.2 Promotional Use. Unless you notify us otherwise in writing at the time of delivery, you grant Behind The Brand® a non-exclusive, royalty-free, worldwide, perpetual license to use and display the deliverables (or excerpts thereof) for its own marketing and promotional purposes, including but not limited to:- Showcasing work in our online portfolio or blog
- Social media posts (Instagram, Facebook, LinkedIn, etc.)
- Case studies, presentations, and awards submissions
- If you have any confidentiality concerns or wish to restrict our use of certain assets, please let us know in writing within 7 days of delivery, and we will accommodate reasonable requests.
- Fees & Payment
Fees are quoted in advance and invoiced upon project kickoff.- A deposit (per our booking policy) may be required to confirm new projects.
- Invoices are due within 30 days of issue, unless otherwise agreed in writing.
- Late payments incur interest at 4% above the Bank of England base rate per annum.
- Should you wish to restrict or withhold our right to use any deliverables for portfolio or marketing purposes, an exclusivity surcharge of 20 % of the total contract value will apply. This reflects the commercial value of granting you an exclusive licence. Under UK law (the doctrine of freedom of contract and the licensing framework in the Copyright, Designs and Patents Act 1988), parties are free to agree bespoke licence terms and fees for exclusivity.
- Deposit & Booking Policy
This point governs the booking of all photoshoots, filming sessions, and consultations (either in-person or online), as well as the ordering of any digital services with Behind The Brand®.
7.1 Booking Confirmation
Your date is secured only once we receive your booking fee. Unless otherwise stated on your invoice, a minimum deposit of 30 % of the total fee is required to confirm any booking.
7.2 Deposit & Payment Schedule
Deposit Due: Immediately upon invoicing, to lock in your requested date.
Balance Due: The remaining 70 % must be paid no later than 30 days before your session date.
Short-Notice Bookings: If you book less than 30 days out, the full balance is due immediately.
Invoice Timing: We’ll issue your invoice as soon as you confirm your date.
Late-Payment Interest: Payments more than 7 days past their due date will incur interest at 4 % + Bank of England base rate, accruing daily until paid.
7.3 Deposit Non‑Refundability
Deposits are non‑refundable, except in the rare case of Behind The Brand® inability to deliver the agreed service.
If you must cancel or reschedule, deposits may be applied as a credit toward a new date if notified at least 30 days prior; cancellations within 30 days forfeit the deposit.
7.4 Cancellation & Rescheduling
Rescheduling: Allowed once with no fee if >30 days’ notice; thereafter, a 10% administration fee applies.
Cancellation: Notify in writing at least 30 days before to convert your deposit into a project credit valid for 12 months. Less than 30 days’ notice results in deposit forfeiture.
7.5 Failure to Pay Balance
Failure to pay the remaining balance by 30 days before the service date may result in automatic cancellation and loss of deposit.
7.6 Force Majeure
If a session is cancelled due to events beyond our control (e.g., weather, pandemic), we will reschedule or refund the deposit at your option.
7.7 Amendments
Behind The Brand® reserves the right to revise this policy. Clients will be notified via email and at booking.
7.8 Acceptance
By replying with your chosen dates and deposit option, you acknowledge and accept these Booking & Deposit Terms.
7.9 Last-minute booking or short notice booking (within two weeks from the enquiry date)
If you inquire about a booking within 14 days of your desired date for a photoshoot, filming session, or business consultation – and we have availability – a 50 % non-refundable deposit is due immediately upon confirmation. You will be sent the bank details to cover the required amount.
The remaining 50 % balance must be paid at least 48 hours before your session. This ensures we can allocate staff, equipment, and calendar space on short notice. Once your deposit has been received, your time slot will be held exclusively for you.
The last-minute booking is confirmed once we have both your deposit and a signed agreement.
- Limitation of Liability
To the fullest extent permitted by law:
Aggregate Cap. Behind The Brand® ’s total liability for any claim arising under or in connection with these terms, whether in contract, tort (including negligence), or otherwise, shall be limited to the total fees paid by you for the relevant services in the 12 months preceding the date on which the claim arose.
Excluded Losses. In no event shall Behind The Brand® be liable for any indirect, special, incidental, or consequential damages, including but not limited to loss of profit, loss of revenue, loss of data, or business interruption, howsoever arising.
Non-Excludable Rights. Nothing in this clause excludes or limits liability for:
– Death or personal injury resulting from our negligence;
– Fraud or fraudulent misrepresentation;
– Any liability which cannot legally be limited or excluded.
Reasonableness. You acknowledge that this limitation is reasonable in light of the fees charged, the nature of the services provided, and the availability of professional indemnity insurance. - Indemnification
To the fullest extent permitted by law, you agree to indemnify, defend, and hold harmless Behind The Brand®, its affiliates, and their respective directors, officers, employees, and agents (the “Indemnified Parties”) from and against any and all claims, liabilities, losses, damages, costs, and expenses (including reasonable legal fees and costs) arising out of or in connection with:
– Your breach of these Terms of Service;
– Your infringement of any third-party rights or violation of any law; or
– Your use of our services or deliverables in a manner not authorised by us.
– You will (a) promptly notify the Indemnified Parties in writing of any claim for which indemnification is sought, and (b) cooperate fully in the defence and settlement of any such claim. - Personal Data
Any personal data you submit is governed by our Privacy Policy , Cookie Policy & GDPR Note. You consent to our collection and processing as described there.
No data transmission over the internet can be guaranteed as totally secure. While Behind The Brand® strives to protect such information, we do not warrant and cannot ensure the security of any information which you transmit to us. Accordingly, any information which you transmit to us is transmitted at your own risk. - Governing Law
These Terms are governed by the laws of England and Wales. Any dispute shall be subject to the exclusive jurisdiction of the English courts. - Changes to Terms
We may revise these Terms at any time. Continued use of our services after changes implies your acceptance. The “Effective Date” above reflects the latest update. - Contact Us
If you have questions about these Terms, please contact:
Behind The Brand®
Email: [email protected]
Thank you for choosing Behind The Brand®, a sister brand of House of Equestre®. We look forward to providing you with valuable services designed to propel your brand forward. Together, we can make your brand a legend!
Effective Date: 01.07.2021
Last update: 17.06.2025