Cavendish Clinic.

A new visual look and feel that challenged the industry norms for Cavendish Clinic.
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Service and Offer

The challenge

Cavendish Clinic is a high-end aesthetic clinic, with several locations in affluent areas across London. However the look and feel of their website didnโ€™t echo the uniquely elegant in-clinic experience the brand was renowned for. The offline experience needed to be replicated online. Big, bold, lifestyle imagery would bring a fresh lease of life to the website; aligning with the brand positioning.

The approach

Wanting to move away from the โ€˜medicalโ€™ style websites we typically see in the industry, we crafted very much a visual response to the brief, creating a clear separation between Cavendish Clinic and the competition. The creative team worked closely with the photographers to create a library of portrait-style brand assets, striking a perfect chord between lifestyle and treatment credibility.

Carefully selected imagery using the bodyโ€™s natural shapes and skin tones played on the โ€˜natural resultsโ€™ Cavendish Clinic deliver to their patients, old and new. Strong, impactful imagery with eye contact, brings subtleties of empowerment and courage to the websiteโ€™s treatment pages.

The results

SEO and marketing principles were ever present throughout this project, with treatment page content arranged to follow a clear user journey; of awareness and education, consideration and most importantly, conversion.

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Jorge Guzman, Sales Account Manager, PHL

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