TURN KNOWLEDGE INTO CONNECTION.
PRACTICAL AI / WORKSHOP CONCEPTAI that keeps
AI that keeps
your voice.
Build a content workflow that supports your expertise, with your judgement at the centre.
BEHIND THE BRAND ACADEMY®Learn it.
Learn it.
Make it
yours.
Practical learning in brand, content and AI. Build the confidence to turn new ideas into something useful for your business.
With Anita Anna Walkowska · Strategist & university lecturer
BEHIND THE BRAND ACADEMYLearn it.
Make it yours.
Make it yours.
Understand it. Try it. Use it.Brand & storytellingPractical AIWorkshops & 1:1 learning
01 / FIND YOUR FOCUSWhat would you like
What would you like
to get better at?
Choose a challenge you can put your learning to work on. Every proposed workshop starts with a useful outcome.
BRAND STRATEGY / WORKSHOP CONCEPTMake your
Make your
expertise clear.
Shape a focused offer that helps the right people understand the value of working with you.
STORYTELLING / WORKSHOP CONCEPTTurn knowledge
Turn knowledge
into content.
Find the useful stories in your experience and develop ideas you can realistically create.
3 proposed workshops shown. Dates, formats and fees to be confirmed.
02 / LEARNING WITH A PURPOSEUnderstand it.
Understand it.
Try it.
Use it.
A clear explanation matters. So does the opportunity to apply it to your own work.
Start with a real question.
Bring a challenge, an idea or a skill you want to develop. Give your learning a purpose.
Work through it together.
Explore the method, discuss examples and apply it through a focused practical exercise.
Leave with a useful next step.
Take your work forward with a clear action and the resources included in your chosen session.
03 / BRING YOUR TEAMShared understanding.
Shared understanding.
Better next steps.
A practical workshop shaped around your people, their starting point and one challenge worth working on.
Brand & customer clarity Content & communication Practical, human-centred AI
Tailored to your team and agreed learning goals.
MEET YOUR GUIDEA strategist’s perspective.
A strategist’s perspective.
A creator’s eye.
A teacher’s instinct.
I see the potential in people and the businesses they build. My work brings brand strategy, digital marketing, storytelling and teaching together to turn that potential into a useful next step.
The Academy is where we put that thinking into practice, with learning you can apply to your own work.
Founder of Behind The Brand® & Behind The Brand Academy®Lecturer & Programme Supervisor · WSB Merito University
Meet Anita BEFORE YOU BEGINA little
A little
more clarity.
Do I need to be technical?
We start with your experience and goals. Any tools or preparation will be explained before your session.
Can I learn one-to-one?
Individual training can be shaped around a focused challenge. Get in touch to discuss the topic and suitable scope.
Are these workshops open for booking?
Get in touch about the workshop you’re interested in. Anita will confirm dates, formats and fees.
What if I need a strategy for the whole business?
The consultancy focuses on your business decisions and direction. Explore working with Anita.
A USEFUL PLACE TO BEGINYour next skill.
Your next skill.
Your next possibility.
Let’s find a learning path that fits what you want to do next.